The Danes are dancing on the fashion market, the Swedes are showing off sweet creations.; it’s Scandinavia’s turn to leave a deep imprinted mark on fashion.

Japanese designers such as Yohji Yamamoto lead the way in the 1980’s, Belgian’s highly talented Ann Demeulemeester and Martin Margiela took control of the leading looks in the 1990’s and now the time has come for the Scandinavians.

When looking at Scandinavian designers, both fashion and furniture, it’s hard to pin them down to a certain look, but some characteristics are certainly dominating. Most are not afraid to be bold in the use of colors and a cut of strong silhouettes, often with a wink to the quirky side, sprinkled with a dash of humor.

Besides that, they have a leading role in showing fashion and values go hand in hand. Scandinavians have a sharp eye for detail and a love for quality and, it might be because of the stunning surroundings of pure nature, practicality.

The range of gifted designers is a brought one and goes from budget brands like H&M, Monki, Cos and Cheap Monday to more high-end designers such as Filippa K, Bjorn Borg, Dagmar, Camilla Scovgaard, Acne and Peter Jensen.

All are ones to watch when Stockholm and Copenhagen fashion week goes off again, attracting more and more visitors every year still. For those timeless basics you’ve always been looking for, to comfortable heels and that ‘perfectly different’ kind of cut, keep your eye on the Northern side of Europe.