Marc Jacobs his brain of brilliance has got him silly enough to turn yet another creative though to reality.

The designer’s latest brand video, called “Jacobs of the Jungle”, shows a male model chasing after his preys: a T-shirt, jeans and sunglasses. Accompanied by a black slip and a fairly trained six-pack, he dives, wrestles and crawls through the (park-like) jungle. Going all in to conquer the things he’s hunting for.

Watch and see how Mr Jacobs puts the fun in fashion.