Yesterday, I opened  the door of the American Vintage store for some warmth. Sweater wise and, admitted, weather wise.

The new spring-summer collection pieces were all hanging patiently at the right wall of the store, till the temperatures will start rising again. Till then, people stepping into the shop will tend to take a left, to the winter items. The left side of the simple store consisted of a wall of colors; starting with orange, flowing into red, pink, white, blue, purple and green. The sales items, cosily packed as a rainbow of clothes, all felt soft and inviting.

Soft fabrics and a rainbow feeling; American Vintage sales are still going.